Brand assets
The R-Link brand.
Official logos, colors and type for R-Link Studio and Rally, plus the simple rules for using them. Made for partners, affiliates, creators and designers.
Writing a story? Visit Press & media.
Two brands, two jobs.
R-Link Studio The platform: meetings, webinars, live streams and elements
Rally The blockchain: rewards, node governance and data ownershipWhen you mention both, write “R-Link Studio, powered by the Rally Blockchain” and keep the R-Link Studio logo as the lead.
Logos
Click any logo to download it as a PNG.
The platform
R-Link Studio logos
R-Link Studio is the video platform: meetings, webinars, live streams and the 20 elements that let you sell on screen. Use these marks for anything about the product.
Master logo
The primary logo. Use the full-color version on white or light backgrounds and the reverse version on dark backgrounds.
Master submark
The chain-R on its own, for small spaces where the full logo won’t fit: avatars, stickers and watermarks.
One-color logo
For anywhere you can only print one color, on dark backgrounds and photos.
App submark
The R-Link Studio app icon, used in the App Store, Google Play and on home screens. Use it only to represent the app.
Favicon
The green chain-R, for browser tabs and bookmarks only. It is not the app icon.
Token icon
The round green icon for RLINK digital rewards. It is not an app icon: use it only when you talk about rewards.
The blockchain
Rally logos
Rally is the community-governed blockchain that R-Link Studio runs on. It powers digital rewards, node governance and data ownership. Use Rally marks only when you are talking about the blockchain, nodes or rewards.
Master logo
The primary Rally logo, for white or light backgrounds.
Logo variations
For dark backgrounds and photos.
Colors
Navy is the canvas, purple leads, green is the spark and orange is the pop. Click any color to copy its hex code.
Primary palette
Tertiary color · The pop: badges, highlights and callouts, used sparingly
Secondary palette · Gradients and depth
Navy to purple gradient
Purple to white gradient
Typography
Three families, each with one job. Raleway for titles and headings, Open Sans for reading, Lora for quotes and captions. All free on Google Fonts: Raleway, Open Sans, Lora.
Close the sale while you’re live.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Close the sale while you’re live.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Close the sale while you’re live.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Close the sale while you’re live.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Put your offer on screen and let attendees buy without leaving the room.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Put your offer on screen and let attendees buy without leaving the room.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Put your offer on screen and let attendees buy without leaving the room.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Put your offer on screen and let attendees buy without leaving the room.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Using the brand
Do
- Use the full-color master logo on white or light backgrounds.
- Use the reverse or all-white version on dark colors and photos.
- Leave clear space around the logo so it never feels crowded.
- Use the submark only where the full logo won’t fit.
- Lead with R-Link Studio. Add Rally only when you talk about the blockchain, nodes or rewards.
Don’t
- Stretch, squash, rotate or crop the logo.
- Recolor it, add shadows or outlines, or swap in another font.
- Place it on busy photos or low-contrast backgrounds.
- Combine it with your own logo into a single lockup.
- Use R-Link marks in a way that suggests we endorse your product or offer.
Writing our name
- R-Link
- The company. Always a capital R, a hyphen and a capital L.
- R-Link Studio
- The video platform. Use the full name on first mention.
- Rally Blockchain
- The community-governed blockchain R-Link Studio runs on.
- R-Link Studio, powered by the Rally Blockchain
- How to mention both brands together.
Please don’t write: Rlink · R Link · R-link · RLink
Brand guide
Everything on this page in one PDF: both logo families, clear space and usage, colors, type and product imagery.
Need a format that isn’t here, or want to check a use before it goes live? Email media@r-link.com.