Guides
Answers for people who sell live.
Straight answers and step-by-step playbooks for selling, taking payments and capturing leads during your live events.
12 guides, kept up to date
How do you sell during a Zoom meeting?
In Zoom, the usual way is to paste a payment link into the chat and hope people find it, which loses many buyers.
Read the guide
How do you take payments during a webinar?
To take payments during a webinar, connect a payment account like Stripe before the event, then show your offer and checkout on screen at the moment you make the offer, so buying is one click away.
Read the guideHow do you run a virtual auction?
To run a virtual auction, host a live video event, present each item with its story, and let guests bid on screen in real time while an auctioneer keeps the energy up.
Read the guideHow do you capture leads during a webinar?
The best way to capture leads during a webinar is to put a short sign-up form on screen at the right moment, so attendees can raise their hand without leaving.
Read the guideWhat is the best webinar platform for coaches?
The best webinar platform for a coach is the one that helps you enroll clients, not just host a talk.
Read the guideHow do you host a live shopping event?
To host a live shopping event, pick a handful of products, plan a short show that demonstrates each one, and put each product on screen with a Buy Now button as you present it, so buying is one tap away.
Read the guideHow do you get webinar attendees to buy?
Webinar attendees buy when the offer is the natural next step after real value, and when buying is effortless at the moment they decide.
Read the guideIs Zoom good for selling, or do you need a webinar platform?
Zoom is excellent for meetings, but it isn’t built for selling: there’s no way to put an offer or checkout on the meeting screen, so sales happen through links in chat.
Read the guideHow do you do a virtual real estate showing?
To do a virtual real estate showing, host a live video tour of the home, walk buyers through it room by room, answer questions as they come in, and give interested buyers a way to book an in-person tour before the session ends.
Read the guideHow do you sell during a livestream on YouTube or Facebook?
To sell during a livestream, show your offer on the stream itself, not just in the description, and give viewers a fast way to buy from their phone, like an on-screen QR code.
Read the guideHow do you get a client to sign a contract during a live session?
Most people agree live, then email a contract afterward and wait.
Read the guideHow do you share a webinar replay with registrants?
Record the webinar, then send the replay link to everyone who registered, ideally automatically once the session ends.
Read the guideYour next event could close the sale.
Pick a plan, put your offer on screen, and see what selling live really feels like.