The short answer
To host a live shopping event, pick a handful of products, plan a short show that demonstrates each one, and put each product on screen with a Buy Now button as you present it, so buying is one tap away. Add a time-limited offer to give people a reason to act. R-Link Studio puts product cards, checkout and QR codes right on the live screen.
What makes live shopping work
Live shopping is a product demo, a conversation and a store in one. Viewers see the product in use, ask questions in real time, and buy while they’re excited about it.
The weak point on most video tools is the last step: buyers have to go hunting for the product page. Putting the product and its Buy Now button on screen is what turns watching into buying.
How to host a live shopping event, step by step
- 1
Pick 3 to 6 products
Choose items that are easy to show on camera and that work well together, like a bundle or a seasonal collection.
- 2
Plan a 30 to 45 minute show
Give each product a few minutes: what it is, a live demo, a customer question, then the offer.
- 3
Promote it ahead of time
Share the date, time and what’s on sale, so people show up ready to buy.
- 4
Put each product on screen
As you present an item, show a Product Showcase card with its image, price and a Buy Now button that opens your product or checkout page.
- 5
Make paying easy
For a single show offer, use the Checkout element with your connected Stripe account, and keep the show going while people pay.
- 6
Close with a deadline
An on-screen Timer for a show-only price or bundle gives a clear, honest reason to buy now.
Live shopping with links vs. with checkout on screen
| Links in chat or description | Checkout on screen (R-Link) | |
|---|---|---|
| Where the product appears | A link viewers have to find | A product card on the live screen |
| Getting to checkout | Hunt for the right link | One tap from the on-screen card |
| Urgency | Said out loud | On-screen countdown |
| Phone viewers | Copy or tap a link | Scan a QR code or tap Buy Now |